A wedding dress is both an intimate and personal for a woman - it must reflect the personality and style of the bride.
There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.
There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.
I want to be a simple bride when I get married. I want a beach wedding where I am running around on the sand in a white dress.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.